Yesterday, a reporter from the Guangzhou at the twenty-fourth International Toy Fair to understand, because the scene procurement business declined last year, this year the toy market or continue to decline.
The show today will be closing, Foshan toy enterprises in the experience of“ double transfer“, exhibiting a reduced number, not ten. Recently the customs data released, Foshan2011 toy exports fell 9.8%.
The market continues to decline in the background, Guangdong Province Toy Association vice president Li Zhuoming said, in recent years a new wave of“ baby boom ” emerge in large numbers, brought a very large and full of potential market demand. This toy market will be further raised the baby supplies, early education market“ gold rush“.
Procurement to reduce
Expanding domestic demand is not easy
Reportedly, China ’s toy exports, accounting for70% of world toy market, Guangzhou International Toy Fair is the “ China toy market vane“, each year to thousands of toy companies and tens of thousands of buyers. Since last year the international market is fatigued and weak, the domestic toy manufacturers to increase the transformation and upgrading the brand extension strength. The show in the opening two months prior to the emergence of “ a hard to come by” situation.
But from this year’s purchasing intention or situation, prices goes low continuously. The show, Foshan City special digital technology limited regional manager Chen Jianquan told reporters,“ an exhibition guests to door exhibition hall packed bursting at the seams, this year less than half, and the rarely seen overseas buyers.“
In fact, the overseas market fatigued since last last. Customs data show that in 2011, Guangdong toy exports to the European debt crisis vortices in Italy for only $207000000, down 8.57%; Spanish170000000 US dollars, down 0.41%; Portugal’s $11000000, fall 14.8%. Overseas market is fatigued and weak accelerated the pace of enterprise extension. Chen Jianquan said,“ we focus this year is the original account for the company 55% export ratio dropped to 40%.“ A Guangzhou toy company responsible person also told the reporters, they had just finished the domestic market research, for the market a has sales in Europe and the United States as long as 6 years to mature products.
Toys are not rigid demand, the domestic economic downturn to impact significantly. Chen Jianquan said, buyers purchase intention very cautious,“ morning to several Shanghai guests, they are not satisfied with the price.“ Toys are the main cost is plastic, the cost directly by rising oil prices, and the freight, the artificial are rising, but prices not conductive to the customer, many products take the volume does not make money.
Baby toys industry market potential is tremendous
Because in the Pearl River Delta toy industry“ double transfer ” in the process, Foshan domestic toy manufacturers have been higher than in previous years has decreased. The reporter sees in the spot, most exhibitors from Shantou, Dongguan and other places, Little Buddha enterprises exhibitors.
Chen Jianquan told a reporter, after the 2008 financial crisis, Foshan many toy enterprises will be eliminated through competition, and then in the“ double transfer“ process and transfer a batch, Foshan toy enterprises have not too much. It is understood, in response to the“ double transfer“ policy, Foshan Nanhai in Yunnan last year and signed for Zhaotong,3 year plan to transfer60toy companies to Zhaotong, a total investment of1000000000 yuan. Left to a number of enterprises, especially to attend this exhibition Buddha enterprises, have much home is engaged in baby supplies, such as baby stroller production, early education market development company.
Li Zhuoming thinks, China each year approximately 16000000 newborns, in view of the future“4+2+1“ family structure mode, early education market is to be developed to the blue ocean market. Toy enterprises should actively to Yingtong supplies, early education market extension.
It is reported, the exhibition organizers also invited a number of kindergartens to visit agencies in Guangxi, Wuzhou in the first kindergarten to thank President said, preschool education should correct the“ primary school ” phenomenon, for children to cultivate the learning ability of the toy, rather than to learn the textbook knowledge. The reporter understands, in the show ’s early education seminars, educational group put forward the integration of kindergarten and toy manufacturers resources, reduce intermediate links, to help enterprises develop more profitable Zaojiao entertainment market.